UGG Unveils Do Nothing Starring Tom Brady

The UGG campaign launches on 11 September featuring Tom Brady, Jeff Bridges, and Julian Edelman from the New England Patriots.

UGG has created a fall campaign in partnership with NFL MVP and brand ambassador, Tom Brady. Jeff Bridges and Julian Edelman of the New England Patriots joined the cast to lend their witty banter to a five-part digital series which celebrates a man’s right to Do Nothing.

Launching on 11 September, the push will run through November, with its first spot titled Song. Blending style, substance, and humour, the trio demonstrate how to elevate leisure in several light-hearted videos which showcase UGG for Men footwear in off-the-clock settings.

Filmed in Los Angeles in partnership with creative agency, Camp + King, the digital and print exercise is supported by traditional and online media channels that leverage the line-up’s social communities, whilst bringing the three prolific personalities together for the first time.

“Tom’s leadership depicts what we stand for. With the help of Jeff and Julian, this campaign celebrates a state of mind every man can relate to and showcases the lighter side of the brand that hasn’t been seen until now,” said Rob Koenen, Vice President of UGG for Men and Kid’s.