ToysRUs Canada and UK start-up, Addo Play, have forged a multi-year strategic supply deal to offer children new and innovative selections.
ToysRUs Canada has inked an exclusive agreement with Addo Play, a vertical division of The Entertainer UK. The strategic multi-year supply deal is aimed at expanding the latter’s global footprint and render the former a pivotal part of the UK start-up’s growth trajectory.
The company, now fully Canadian-owned and operated, has been seeking innovative routes to augment its differentiated offerings. The Addo Play range featuring Nick Jr Ready Steady Dough, Pitter Patter Pets, B Friends, and Nickelodeon Liquid Lava Putty affords great value.
Designed with care and using intelligent strategies, the products offer a smart solution for the North American toy authority. Addo Play merchandise will be available exclusively at ToysRUs stores nationwide from January 2019. Consumers have the option to shop online.
“We are truly excited to be partnering with Addo Play to enhance our exclusive selections. The toys inspire fun, imagination, and wonder. This strategy reflects our ongoing mission to bring joy to kids and their families,” said Melanie Teed-Murch, ToysRUS Canada President.