The ARMOURY At Champs Sports serves as a one-stop shop for brand enthusiasts and features the latest apparel and accessories.
Under Armour has teamed up with Champs Sports for the launch of a second premium shop-in-shop to showcase the sports apparel and footwear giant’s latest in product innovations and athletic offerings. The ARMOURY At Champs Sports is now open at the Galleria Dallas in Texas.
The store serves as a unique destination for Under Armour brand enthusiasts, and features the complete line of its newest footwear, apparel, and accessories in a single cohesive context. The outlet represents the brand’s core values and conveys the same energy athletes experience on the court or field.
Grand opening events at The ARMOURY At Champs Sports are scheduled to run from 6-8 May 2016. The weekend will feature professional athlete appearances by basketball and point guard superstars, Emmanuel Mudiay and Raymond Felton, giveaways, a live radio remote, among other highlights.
“The shop-in-shop offers the latest footwear and apparel releases throughout the year, and will create a powerful brand experience through a steady rotation of graphics featuring the brand’s team of elite athletes,” said David Heath, Senior Vice President, US Wholesale at Under Armour.
