Tesco brings back Supermarket Sweep

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Tesco is sponsoring the comeback of the much loved TV show Supermarket Sweep.

The original show was presented by Dale Winton, who sadly passed away last year. The revamped show will be presented by Rylan Clark-Neal and will be part of Tesco’s 100th anniversary campaign, ‘Prices that take you bank’.

Alessandra Bellini, Tesco’s chief customer officer, says: “We’ve been celebrating 100 Years of Great Value all year, so it’s incredibly exciting that we’ve helped bring back Supermarket Sweep – an iconic show that celebrates bagging a bargain and makes it brilliantly entertaining too. We hope customers will enjoy re-living the fun – or discovering it for the first time.”

Joshua Hughes
Joshua Hughes
Advertising Editor. I love adland, having worked in the industry for the past decade. In addition to advertising, I love my movies.

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