Milk Life supports more than 30 U.S. Olympic and Paralympic medalists, legends and hopefuls across the country as part of Team Milk
Today, the Milk Life campaign celebrates dozens of athletes fueled by milk with the announcement of its full roster of Team Milk athletes. The group is comprised of more than 30 Team USA athletes across the country who have always trusted milk as part of their training and are now paired with and backed by local milk brands and dairy organisations.
“Milk has played such an important role in helping fuel the training of U.S. Olympians and Paralympians all across the country through the years. Now, it’s such an honour to also help provide financial support to these athletes at a local level,” said Julia Kadison, Chief Executive Officer at MilkPEP, the group behind the Milk Life campaign.
FUELING THE PATH TO PYEONGCHANG WITH MILK
From the kitchen table to the training table, milk helps fuel Team USA athletes with 9 essential nutrients per 8-ounce glass, including high-quality protein, calcium, vitamin D and potassium. Among its more than 30 elite U.S. athletes, Team Milk’s roster features many recognisable names, including:
- Kristi Yamaguchi: Skating since the age of six, Kristi is one of the most prominent female figure skaters in history. Kristi is a 1992 U.S. Olympic Gold Medalist, two-time World Champion (1991 and 1992), and 1992 U.S. Champion. She was inducted into the U.S. Olympic Hall of Fame in 2005.
- Maddie Bowman: Maddie has been skiing since the age of two and is one of the most decorated female freeskiers in history, including earning the first-ever Olympic Gold Medal in Women’s Halfpipe Skiing at the Olympic Winter Games Sochi 2014.
- Rico Roman: Rico is a 2014 U.S. Paralympic Gold Medalist and two-time World Champion sled hockey player. He is a Purple Heart recipient following his service with the U.S. Army in Iraq, where he was injured by an improvised explosive device.
- Joss Christensen: Joss is one of the most distinguished male freeskiers in history, earning the title of champion at the Grand Prix three years in a row and the first-ever Olympic Gold Medal in Men’s Slopestyle Skiing at the Olympic Winter Games Sochi 2014
- Jamie Anderson: Jamie took home the first-ever Olympic Gold Medal in Women’s Slopestyle Snowboarding at the Olympic Winter Games Sochi 2014 and is recognised as the most decorated slopestyle snowboarder in X Games history.
CHAMPIONS ARE BUILT, NOT BORN
Team USA athletes know what it takes to become a champion – and that includes maintaining a nutritious diet as an important part of their training. Milk contains a package of nutrients that is hard to find in any other single food or beverage, making it a simple, wholesome, affordable and naturally nutrient-rich option for moms, kids and athletes. In fact, most U.S. Olympians surveyed say their mom was instrumental in encouraging their milk-drinking habit, as she knew it was an important part of their diet growing up.
“Growing up as an athlete, my mom always had milk on the table because she knew the importance of nutrition as part of my training. Now, being a mom of two young daughters – and athletes themselves – milk is an essential part of their meals, to help ensure they have nutrients they need to fuel them every day,” said U.S. Olympic Gold Medalist Kristi Yamaguchi.
As part of its partnership with the United States Olympic Committee (USOC), which began with the Olympic Games Rio 2016, Milk Life will support the U.S. Olympic and Paralympic teams with fully integrated marketing campaigns through the Olympic and Paralympic Games Tokyo 2020. This first-of-its-kind category partnership and 360 campaign will feature Team Milk athletes in a variety of television, digital and in-store advertising, and unique athlete digital content, which will run throughout the duration of the Olympic Winter Games 2018.