Taco Bell looks to accelerate international growth with the upcoming expansion of the quick service brand further into the Spanish market.
Mexican-inspired chain, Taco Bell, in collaboration with Madrid-based franchisee, Casual Brands Group, will begin building an additional 45 restaurants across Spain. By 2020, said country will be home to more than 70 branches; by which time, it will be the marque’s largest market in Europe.
There will be 31 outlets nationwide by the end of the year. While Spain’s claim to fame has been its position as the first global market to serve beer, Spanish Taco Bells have moved to pioneer tapas-style happy hour promotions that showcase the business’s ability to create unique local specials.
Headed by Chief Executive Officer, Ignacio Mora-Figueroa, the group began working with the fast food giant in 2008. With a presence in Barcelona, Valencia, Zaragoza, and Seville, the network owns and runs all of the brand’s locations in Spain as well as Juan Valdez Café and Delina’s.
“We are thrilled to continue our growth in Spain. We’ve seen immense enthusiasm from our Spanish fans in the past eight years, and know they will continue to celebrate our live más spirit as we expand into more communities across the country,” said Melissa Lora, President of Taco Bell International.
The fast food brand has more than 330 restaurants in 26 markets outside of the United States, with the goal of growing its international footprint to 1,000 restaurants by 2022. In America, it is the top Mexican-style restaurant chain, with the brand and its franchisees operating over 7,000 outlets.