Skechers has introduced a back-to-school line for girls, which features a design collaboration with Shopkins and Moose Toys licensing deal.
Skechers has launched a back-to-school footwear collection for girls featuring Shopkins. Since the debut of brand’s Kids range two decades ago, characters like Twinkle Toes and Z-Strap have driven awareness for the line, which has expanded to include lighted styles.
The co-branded collection will be available in young girls’ sizes at retail stores and through the shoemaker’s website. Products from the line will be designed, developed, and marketed via a multi-year licensing deal between the long-time lifestyle giant and Moose Toys.
“Building on the success of our kids’ collection, we feel Shopkins-branded shoes will be a perfect fit for the countless girls who already love wearing our playful, colourful as well as comfortable footwear,” said Michael Greenberg, President of Skechers.