The Simmons push featuring its brand ambassador focuses on the importance of restorative sleep and the latest mattresses collection.
Simmons Bedding Company has secured an exclusive partnership with football star, Tom Brady, for the brand’s new Dream in Black campaign featuring its Beautyrest Black portfolio. The push aims to drive the importance of deep, restorative sleep alongside the marque’s latest line of mattresses.
According to the group, while sleep plays a vital role in the pursuit of good health and well-being, it is also a luxury people deserve and crave. A recent Simmons survey revealed that nearly three in four working Americans (73 percent) would give up a portion of their salary in order to enjoy a good night’s sleep.
The push rolling out on 9 May 2016 entails television and digital spots created by global communications agency, KBS. In the main commercial hitting network broadcast and cable networks nationwide, Brady explores a lavish hotel in search of the perfect room—one which contains nothing but a Beautyrest Black mattress.
“Tom Brady exemplifies a persona that makes the perfect partner for Dream in Black. With the deal, a premium product line, and breakthrough integrated marketing campaign, we will continue to elevate Beautyrest Black and accelerate growth in the luxury market,” said Jeff Willard, Executive Vice President of Marketing at Simmons.
