Serena Williams Shares Stories of Motherhood, Healing, and Her Return to Tennis
Neodyne Biosciences is partnering with professional tennis champion, Serena Williams, to raise awareness for its embrace Active Scar Defense, an FDA cleared scar therapy system designed to prevent the formation of scar tissue before it forms visible and uncomfortable scars.
Williams had both an unplanned C-section and emergency surgery following the birth of her baby girl, Olympia. She successfully used embrace to manage the pain and discomfort associated with her recovery and to significantly improve the appearance of her scar.
Serena Williams is a woman who embodies strength and grace – as a world calibre athlete, she juggles the demands of motherhood, career and marriage without skipping a beat.
Williams’ recovery from her C-section and subsequent surgery was more challenging than she ever envisioned. She needed to heal quickly, as she prepared for her return, which was when she found embrace, the first of its kind scar therapy that relieves the skin’s natural tension, treating the root cause of scarring.
“The pain from my C-section was pain I have never experienced before. Embrace immediately helped with the pain and discomfort, and helped it look a lot better, really fast. It worked wonders for me,” said Williams.
“We are pleased to be partnering with one of the greatest athletes and female role models of all time, Serena Williams. Knowing that embrace helped someone as strong as Serena during her road to recovery and journey to motherhood is truly inspiring.
“We are honoured to share her positive experience with embrace, in hopes that her story will help thousands of other women who have C-sections or undergo surgical procedures, regain their confidence and quickly return to their families, careers and lives much more comfortably,” said Kelley Lipman, President and Chief Commercial Officer for Neodyne.
Williams’ goal is to educate and empower others to take control of their own post-surgical recovery process after her positive results with embrace.
Williams will appear in the brand‘s public relations, digital and social media campaigns, as well as retail and advertising.
