California-based health marketing network, QooQoo, has welcomed on board former Liquid strategist, Beth Newman, as its Account Director.
Healthcare marketing group, QooQoo, has hired Beth Newman as Account Director. The appointment follows a multi-month nationwide search by the boutique firm for a new type of advertising professional to spearhead the network as it fulfils its mission as more than an agency.
Having spent over two decades in the field, she brings with her deep expertise in brand strategy, planning, experience design, and business development across multiple agency landscapes. Clients have included pharmaceutical, financial services, technology, retail, health and beauty, and travel brands.
Prior to QooQoo, Newman helped lead campaigns for Juvéderm (Allergan), Jackson Hewitt, Revlon, Webster Bank, Beaches Resorts, Zoloft (Pfizer), and US Bank, among others. She has served with firms like Grey Group New York, Geary Interactive, Zimmerman, and Kaplan Thaler Group.
She was most recently at New York brand agency, Liquid, and worked on accounts like Collibra, Synchronoss Technologies, and The Vitamin Shoppe. Recognised for her client leadership and team mentorship, she will direct the KCI Advanced Wound Management account and more at QooQoo.
“The agency was founded to offer a combination of services. We could see our clients needed more than just new messaging. They require fresh platforms and solutions to engage customers. We have that with Tied Technology and Dry Eye Access,” said Clayton Daniells, CEO and President, QooQoo.