Puerto Rico Tourism Company has appointed Luis Fonsi ambassador of its newest global advertising campaign, Despacito in Puerto Rico.
The Puerto Rico Tourism Company has named Latin icon, Luis Fonsi, the face of its latest global campaign. The tie-up will see him launch the push in support of its “the longer you stay, the better it gets” slogan—urging travellers to take it despacito (slow) when discovering the island.
“Luis Fonsi is an influential star who is proud of his homeland. We are thrilled to have him as our ambassador. The song represents everything we are—a vibrant and energetic island that welcomes all tourists to explore what we have to offer,” said Jose Izquierdo, Executive Director of PRTC.
Marking the debut of the multi-faceted effort, the first creative features beautiful scenes of the different experiences travellers can expect from the exotic destination, with a call-out to Take it Despacito in Puerto Rico this summer. To watch the new spot, click here.
In the months ahead, tourists will have the opportunity to win an all-expense paid trip to Puerto Rico. Lucky winners from the consumer contest will experience the getaway’s unique and diverse qualities. Updates on the sweepstakes can be accessed on the dedicated See Puerto Rico Facebook page.
Featured heavily in the track, Puerto Rico is a destination that boasts an array of historic and bold offerings. Among them are its bio-luminescent bays, the longest zip line in the world—The Monster—in Toro Verde, the most five- and four-star spas in the Caribbean, and multiple world-ranked beaches.