Pillsbury has launched a limited-edition collection featuring its Ugly Christmas Sweater creations. The line offers two Doughboy designs.
In conjunction with the holidays, Pillsbury is not only warming ovens but hearts with the release of its inaugural Ugly Christmas Sweater collection. The range entails two designs which highlight the brand’s iconic Doughboy character.
The first selection, called Let it Dough, offers a winter theme and baking-inspired phrase to spread festive cheer. The second, It’s Lit, features a fully decorated tree against a backdrop of traditional yuletide hues.
Fans are encouraged to don their Doughboy apparel on National Ugly Sweater Day. Those participating can share their outfit outcomes across social media on 21 December 2018 using the #Pillsbury hashtag.
“We love hearing stories from our consumers that tell how our products are always part of their Christmas memories and traditions,” said Cassi Dermody, Marketing Communications Manager for Pillsbury.