The Pernod Ricard deal will see Absolut, Malibu, and Jameson sponsor TouchTunes’ first integrated local transit information programme.
Pernod Ricard USA brands, Absolut Vodka, Malibu, and Jameson Irish Whiskey, have partnered with TouchTunes over the first integrated local transit information programme to run on its digital jukeboxes in bars and taverns across the United States. The platform attracts 38 million unique monthly millennial viewers.
The alcohol giant is using the partnership to reinforce the importance of drinking responsibly and traveling safely. In addition, TransitScreen, a global information company, will provide real-time schedules for local trains, subway, buses, taxis, and rideshare options such as Uber or Lyft via jukebox screens.
The displays will appear alongside Pernod Ricard responsible drinking messaging in the TouchTunes jukebox video loop. The brand continues to expand its digital technology capabilities, while TransitScreen is a natural extension of its content offering, which includes music and entertainment.
In addition to digital jukeboxes, the information provider’s network of screens in 25 cities across North America currently saves time for millions of commuters daily with at-a-glance information about local transportation options available on screens in buildings, offices, and public streets.
In 2015, TouchTunes featured over one billion songs via its network. “Touch Tunes digital jukebox screens offer an innovative way to engage consumers in our ongoing fight against any irresponsible consumption of our products,” said Jack Shea, Vice President, Corporate Communications at Pernod Ricard USA.