The MetalChic and Queen styles by DeWitt are free for users, and available under the ‘Brands’ category of the Perfect365 app.
Beauty app, Perfect365, utilised by more than 80 million users, is slated to release two fresh looks designed by Laurel DeWitt. With the launch, fans can virtually try on makeup and crowns seen on the runway as part of the celebrity fashion designer’s New York Fashion Week 2016 collection.
The range includes a crown worn by Beyoncé in her recent Hymn for the Weekend video. Meanwhile, the free MetalChic and Queen styles are available under the ‘Brands’ category of the app. In tandem with the strategic collaboration, the mobile makeup partner is offering exclusive giveaways.
While a seasoned artiste with her own brand, DeWitt is also a graphic design, branding, and marketing maven. Her hand-crocheted metal apparel continues to rail against the classical conceptions of clothing with new silhouettes and pioneering techniques designed to showcase complexity.
“We are excited to be working with a designer as talented as Laurel DeWitt again. Her creativity and design capabilities exemplify the type of inspiration we strive to bring to our users. Now our users can try on inspired looks straight from the runway, said Vickie Wei, Director of Integrated Marketing at Perfect365.