The teaser video by PepsiCo features award-winning actors Morgan Freeman for MTN DEW ICE and Peter Dinklage for Doritos Blaze intensely facing off
Doritos Blaze and MTN DEW ICE, two new PepsiCo product innovations that recently hit store shelves across the U.S., are coming together for a 60-second in-game Super Bowl LII advertisement on 4 February.
The advertisement marks the first time one company has advertised two of its trademarks back-to-back in one televised Super Bowl commercial.
Both brands are back in the Super Bowl – Doritos returning after its successful 10-year run of the “Crash the Super Bowl” campaign that concluded at Super Bowl 50, and MOUNTAIN DEW returning after its wildly popular advertisement “Puppymonkeybaby,” also in the 2016 game.
“This is a great example of the power of PepsiCo’s food and beverage portfolio coming to life for consumers on one of the world’s largest stages. Doritos and Mountain Dew go perfectly together, and both brands have passionate fan bases. We think consumers will love Doritos Blaze and MTN DEW ICE, as well as this engaging Super Bowl ad,” said Al Carey, Chief Executive Officer, PepsiCo North America.