Paris Hilton is expanding her fragrance portfolio this February with the launch of a masculine version of Gold Rush Woman released in 2016.
Paris Hilton has introduced the latest addition to her fragrance portfolio, Gold Rush Man. The debut of the new scent for men marks the twenty-first entrant to be released from her empire. Conceived as the male counterpart to Gold Rush, the inspiration behind the variant echoes that of its feminine companion.
Released in February, the masculine-inspired fragrance dwells on the excitement from a chance encounter or when meeting someone new for the first time. Created to be a charismatic concoction, Gold Rush Man Paris Hilton opens with a vibrant rush of exotic notes to evoke a golden warmth and bold masculinity.
The oriental-fruity fragrance was developed by Master Perfumer at Firmenich, Harry Fremont, to offer a blend of bergamot, juicy mandarin, and spicy cardamom. The depth of the mid notes then evolves to marry aromatic lavender with warm sage, and geranium, before culminating in an earthy base of Tonka wood.
“The fragrance begins with a blend of crisp citrus and cool spice combined with the aromatic freshness of lavender and sage, creating an exhilarating rush. The freshness is contrasted with the golden richness of amber, smoky Tonka wood and vanilla for a sensuous masculinity,” said Fremont.
Sleek and contemporary in outward appearance and overall vibe, the classy design of the bottle complements its feminine counterpart. Remaining true to the aesthetic reflected at the core of the Gold Rush collection, the new fragrance’s packaging delivers a masculine interpretation of old Hollywood glamour.
Lensed by photographer, Victor Demarchelier, the campaign further illustrates the collection’s narrative, capturing Paris Hilton and her alluring male counterpart to symbolize the ultimate Hollywood glamour couple. The offering will be available exclusively on Perfumania’s website and at its stores from 15 February.