To promote Papa John’s new burger-pizza menu, the All-Star Paul George appears in a video where he shows the boss how to dunk.
Papa John’s has brought back a classic as well as launched an advertising campaign featuring Indiana Pacers player, Paul George. To add to the Bacon Cheeseburger pizza frenzy, the brand has introduced a new addition to its line-up—the Mushroom Swiss Burger Pizza.
To help promote the aforementioned burger-pizza menu, the All-Star basketball icon appears in a video where he shows Papa John how to dunk. The latest marketing push currently underway will be shared across the brand’s Facebook, Twitter as well as Instagram channels.
“I know how to dunk a slice of pizza in our famous garlic dipping sauce, but I thought I would go to an All-Star like Paul George to show me how he dunks a basketball. Little did I know there is more than one way to dunk a slice of pizza,” said John Schnatter, Founder, Chairman, and CEO of Papa John’s.
The Bacon Cheeseburger pizza includes beef, hickory-smoked bacon, dill pickle, Roma tomatoes, and mozzarella cheese layered on an original hand-tossed crust and zesty burger sauce. The Mushroom Swiss Burger pizza features beef, mushrooms, onions, and garlic sauce alongside mozzarella and Swiss cheese.