In line with its autumn collection, Pandora has launched The Look of You, a campaign starring three global stylists in its documentary film.
Jewellery retailer, Pandora, has launched a campaign which explores how to transform the looks of the season with its Autumn 2016 collection. Inspired by the style of every woman, the push is titled The Look of You, and comes alive in an experimental documentary-style film.
The film features a trio of celebrated global stylists including Montreal native Caroline Issa, Micaela Erlanger, and Rebecca Corbin-Murray The docu-film depicts the concept of personal style as an outward representation of one’s inner self while motivated by seasonal trends.
The three are introduced to a woman named Ella, who shares about herself. From said interaction, the stylists are tasked with interpreting her personality through a look influenced by the season’s biggest trends and accentuated by the aforementioned autumn jewellery collection.
The spot culminates in the unveiling of the stylists’ looks. Each reflecting a key trend to complement Ella’s individuality, the styles are revealed as Gothic Romance, Metallics, and Feminine Florals, to demonstrate the versatility of the brand’s uniquely-designed pieces.
In a final twist, the woman presents a self-styled look expressing the depth of her individuality whilst incorporating elements of wider autumn trends. The platform aims to inspire women to express their individuality with their jewellery while taking the Pandora journey further.
Housed via a digital platform, the film acts as an online tutorial for fall season styling to be shared and referenced by women worldwide. It will also call on local style enthusiasts to share their own interpretation of ‘The Look of You’ and experiment with the jeweller’s latest offering.
“Our jewellery universe is more adaptable than ever. The campaign celebrates the versatility of our latest collection and encourages women to embrace their individuality from the inside-out,” said Stephen Fairchild, Senior Vice President and Chief Creative Officer at Pandora Jewellery.
Pandora was a winner at the 2015-2016 World Branding Awards under the Retail – Jewellery (National) category.
