Oreo Asks US Fans What it Should Create Next in #Myoreocreation #Contest
When it comes to OREO product innovation, Firework OREO Cookies, the newest limited edition flavour from the OREO Wonder Vault, featuring popping candy creme, hits shelves in the US starting today. With this unique OREO cookie flavour launch, the brand also invites U.S. fans further into the OREO Wonder Vault by kicking off the #MyOreoCreation #Contest, a search for future OREO creations. For the first time ever, fans will submit their ideas for what the OREO Wonder Vault should create and release next for the chance to win a cash reward valued at US$500,000/£386,450 as well as unprecedented fan access to top secret OREO creations.
The #MyOreoCreation #Contest leverages the unique equity the OREO Wonder Vault has built around innovation and, especially, deliciously unexpected flavours. Because whether it’s turning OREO cookies into Chocolate Candy Bars or capturing the flavour of a favourite treat in an OREO cookie, the OREO Wonder Vault is constantly dreaming up ways to surprise and delight fans. And now, fans can join in.
“Our newest limited edition flavour got us thinking, if we can create a Firework OREO cookie, what else could we create? And who better to ask than those who are already sharing their flavour and creation ideas,” said Madeline Vincent, Brand Manager, OREO. “We’ve always loved hearing and seeing our fans’ ideas and now we’re thrilled to merge that passion and creativity with OREO innovation to come up with future OREO Wonder Vault creations.”
Using the newest limited edition flavour as inspiration, fans are encouraged to get creative when it comes to dreaming up what could be an OREO creation. It could be a never thought possible in a cookie flavour, or the combination of two flavours. It could even be an idea that’s not even a flavour. Maybe it’s a flavour inspired by a favourite memory or a place. It could even be a favourite activity.
