Nike Steps into the Shade with Kevin Durant

nike kevin durant

Nike Vision and Kevin Durant have introduced the first two sunglasses designs from the KD Eyewear Collection and four new optical styles.

Sports eyewear brand, Nike Vision, has again teamed up with two-time NBA Finals MVP and world champion, Kevin Durant, for the 2018 KD Eyewear Collection. Riding on the success of former releases, the new line features four new optical styles and sunglasses for the first time.

Celebrating Durant’s achievements, the range affords shapes and patterns inspired by his dynamic moves. With several colours and two choices of shades to include the KD Flicker and KD Trace, it provides athletes on-trend frames to complement their off-court swag.

Both variants include KD’s signature laser-etched on the metal core wire, a logo plaque on the right temple tip, and a Nike ‘swoosh’ on both temples. Designed to be light-weight and durable, the new shades offer protection from harmful ultra-violet A and ultra-violet B rays.

The collection is available globally via the marque’s website and at select retailers. Nike is a five-time global winner of the World Branding Awards in the Sports Retail category, having claimed the title from 2014 right through to 2018.