Stronger Ties Built with Worldwide Partners by Successfully Presenting Its Third PURPLE SUMMIT, Nexen Tire’s Annual Integrated Marketing Campaign
Nexen Tire, a leading global tyre manufacturer, announced that it has successfully completed its ‘2018 PURPLE SUMMIT Manchester,’ the company’s annual integrated marketing campaign.
Held from 20 to 23 April in Manchester, UK, the home city of the brand’s partner Manchester City Football Club (Manchester City), the 2018 PURPLE SUMMIT Manchester demonstrates the company’s efforts to foster and strengthen its relationships with its worldwide business partners.
This year’s campaign, attended by more than 60 invitees, was particularly meaningful thanks to Manchester City’s recent claim of the 2017-18 English Premier League title.
“Once again, we are pleased to have hosted the 2018 PURPLE SUMMIT Manchester for our global business partners and customers.
“We will remain committed to investing and deepening our business relationships through PURPLE SUMMIT, which was developed and designed to inspire and stimulate our closest partners around the world,” said Travis Kang, CEO of Nexen Tire.
This year’s PURPLE SUMMIT provided for attendees more networking opportunities and recreational time to enjoy the city. With the new manufacturing facility at the Czech Republic soon to be operational, the company outlined future business plans and shared insights for a better future.
The main conference, held on Sunday, 22 April, was also reorganised to include segments such as the introduction of the tube and solid businesses as well as offering extended business relationships and sharing partner success stories.
With participation from the City Football Group, 2018 PURPLE SUMMIT Manchester also highlighted the successful strategic partnership between the brand and Manchester City.
Participants in the PURPLE SUMMIT were invited to join the brand at Etihad Stadium to watch Manchester City’s game with Swansea City A.F.C on 22 April. At the Sponsor Match Day, the partners and Manchester City fans had the opportunity to experience the brands to the fullest, with the brand’s activity zone dedicated to providing fun activities for attendees and their families.
Sponsor Match Day also included the final round of the ‘Nexen Skills Challenge’ during halftime, a three-month challenge where youth football players competed for trophies by showing their football skills.
At the final event, the top two performers were honoured by the brand. The Nexen Skills Challenge started in February 2018 for youth football players and provided them with blue carpet experiences, match tickets and goodie bags. The participating players will also have opportunities to be coached by the City Football Club.