M&M’s Coffee Nut Clinches Flavour Vote by Fans

Coffee Nut joins the original M&M’S peanut flavour at stores across America. A spot with Tony Hale has debuted to help with the reveal.

In commemoration of its 75th anniversary, M&M’s launched a campaign asking consumers to choose the brand’s newest peanut-flavoured addition to join Original Peanut. With more than one million votes cast, the marque has revealed Coffee Nut as the winning choice.

Beginning August, the aforementioned fan favourite, first introduced in 1954, returns for good and hits the shelves at retailers across the United States. Concluding the overall marketing exercise, Coffee Nut defeated two other contenders: Honey Nut and Chili Nut.

With over a million votes in, M&M's reveals Coffee Nut as the winner.
With over a million votes in, M&M’s reveals Coffee Nut as the winner.

Upon locking in their votes for their top peanut flavour, all participants were entered in a contest for the chance to win $100,000 and earn the title of official M&M’S Taste Tester. A winner has been selected. Fans can purchase the new release at retailers nationwide in early August.

“We are so thrilled that our fans helped to shape our brand’s vibrant future. Flavor Vote was the perfect campaign to show how much we value our fans’ opinion. The brand is looking forward to adding Coffee Nut to our peanut flavoured line up in August,” said Tanya Berman, Director of the M&M’S Brand.