Macy’s Announces the Reinvention of the Retailer’s Loyalty Programme, Star Rewards
Using their Macy’s card and beginning 2 October 2017, Macy’s customers can enjoy an even more engaging shopping experience at Macy’s stores and at macys.com.
Macy’s new Star Rewards makes it simple for customers to receive benefits with every Macy’s purchase. Based on annual spend, customers with a Macy’s credit card will be automatically enrolled into one of three levels: Silver, Gold or Platinum. Rewards are tiered by level, with Macy’s best customers receiving benefits that include free shipping, additional savings and earned points on every purchase. Additionally, cardholders are automatically upgraded to the next tier when annual spend reaches the new level. The programme was developed with the customer in mind, based on a careful analysis of evolving shopping behaviors and consumer preferences.
“Macy’s customers have high expectations for their shopping experience, and earning and keeping their loyalty is now more important than ever. We listened to our customers – and with the reinvention of Macy’s Star Rewards, we are delivering a loyalty program that will strengthen our relationships and better engage, reward and grow our best customers,” said Jeff Gennette, Macy’s, Inc. chief executive officer. “Loyalty is a foundational element of our North Star Strategy, and stronger relationships increase the lifetime value of our customers. We are providing what matters most to her – an enhanced experience both in store and online, edited and elevated products, compelling value and an excellent loyalty offering.”
Macy’s will continue to roll out enhancements to Star Rewards throughout 2018, including more experiential benefits where members can win access to unique experiences and rewards elements that only Macy’s can offer.
Macy’s customers will be notified of the new Star Rewards program beginning in late September through dedicated email and in-home mailers in addition to advertising in store and online. Additionally, cardholders will be able to check their status and track their rewards on macys.com and via the Macy’s App.