Macy’s has amplified the festivities around its Believe campaign with The Santa Project, which has seen a major following since its debut.
As part of its ninth annual Believe campaign, Macy’s has launched The Santa Project. The initiative has received some 7.3 million expressions across the digital sphere since its debut, commanding a positive show of responses from American families via the retailer’s social media channels.
Along with its customers and employees, including actress, Elisabeth Rohm; United States Olympic gold medallist, Laurie Hernandez; singers and songwriters, Sarah McLachlan and Grace VanderWaal; the push was rolled out to spread holiday cheer and the ‘magic’ of Santa amongst revellers.
A compilation of responses is being featured in a Macy’s television commercial, airing now through Christmas. The Santa Project was created by in partnership with Figliulo&Partners. Followers can join in on the festivities through Twitter, Instagram, YouTube, and the brand’s retail website.
“We saw incredible support for The Santa Project. Through this campaign, we aimed to change the landscape, bringing all of the positive stories of Santa to the forefront so they can be enjoyed for years to come,” said Joe Feczko, Senior Vice President of Brand Marketing for Macy’s.