L’Oreal Paris, The Global Beauty Brand Deems Rose Blonde and Smokey Grays the Must-Have Shades for 2018
L’Oréal Paris, a beauty brand and company that invented hair colour revealed its inaugural Hair Colours of the Year – Rose Blonde and Smokey Grays. The shades were selected by the brand’s colour designers after months of analysing hair colour trends, studying search data and travelling the world, drawing inspiration from the fashion, design, art, music and automobile industries. As part of the Hair Colours of the Year announcement, L’Oréal Paris is unveiling two new product collections – Superior Preference Rose Blonde and Feria Glam Grunge – allowing people to easily achieve these on-trend shades at-home.
“As the #1 selling hair colour brand, we are committed to bringing innovation, inspiration and newness to the Hair Colour category. This year, I visited numerous countries studying people from many different cultures, visiting exhibits and art fairs, going backstage at fashion shows and meeting with the top master colourists all around the globe. Through this process, rose gold and 90’s-inspired grunge consistently emerged as the top trends. We challenged our colour labs with creating hair colour shades that would allow people a premium, yet accessible, and fashion-forward way of expressing these trends and are thrilled to now introduce them,” said Orrea Light, Vice President of L’Oréal Global Marketing Beauty Innovation and Acceleration.
With one collection offering a more sophisticated and glamorous look and the other an edgier, 90’s-inspired look, people can pick the one that best reflects their style. The new L’Oréal Paris Superior Preference Rose Blonde collection was specially designed with warm, rose gold tones for a luminous and multi-dimensional, rosy look. The collection is available in Dark Rose Blonde and Medium Rose Blonde. The Feria Glam Grunge collection blends the smokey undertones of grunge with L’Oréal Paris sophistication. The four, jewel-toned shades – Dusty Mauve, Downtown Denim, Vintage Teal and Purple Smoke – were inspired by cutting-edge fashion trends and hair colour artistry.
“Both rose gold and grunge-inspired hair colour shades have taken over as digital sensations, editorial obsessions and are now trending in professional. What I love about the new Superior Preference Rose Blonde and Feria Glam Grunge collections are that people are now empowered to recreate the trends themselves at-home,” said Daniel Moon, L’Oréal Paris Hair Colour Consulting Colourist and owner of a LA-based HAIR salon.
The integrated L’Oréal Paris 2018 Hair Colours of the Year programme will be brought to life via advertising, tutorials and educational content on Beauty Magazine. People are encouraged to show off how their own Rose Blonde and Smokey Gray looks tagging @lorealhair and using #HairColorsoftheYear to help inspire others.
