In the new spot, the star meets one his biggest fans who is decked out in fresh Nike gear from Kids Foot Locker, and they do a swap.
Kids Foot Locker has unveiled its back-to-school campaign with a new commercial titled Swap, starring 2016 NBA champion, Kyrie Irving. In the spot, the star meets one his biggest fans outside an arena, decked out in fresh Nike gear from the sportswear retailer.
The athlete offers the young enthusiast the opportunity to experience life in his shoes, and suggests that they face-swap on his phone. The plan takes a surprising when the boy looks down to find that he has Irving’s body instead. Before a correction can be made, the kid breaks the phone.
To complement the partnership, the basketball icon will also support the brand’s collaboration with Boys & Girls Clubs of America. Following his team’s championship run, the marque donated 190 pairs of his signature Nike shoes to the organisation to reflect his final series score in points.
The ad features Nike footwear, apparel, and accessories available at Kids Foot Locker stores across the United States and via the brand’s website. The showcase features its key premium products over the back-to-school season. The spot was created by worldwide agency, BBDO.
“Kyrie is such a great role model for so many kids across the country. We had a lot of fun with this spot. His latest signature Nike shoe, the Kyrie 2, will certainly be a back-to-school favourite at Kids Foot Locker this year,” said Chris Santaella, General Manager at Kids Foot Locker.
Nike was a winner at the 2015-2016 World Branding Awards as well as the year (2014-2015) before that under the Sports Retail (Global) category.
