The Kérastase campaign shines the spotlight on three new female ambassadors and exquisite photography by Peter Lindbergh.
Luxury haircare provider, Kérastase, has rolled out a campaign to mark the brand’s relaunch. Titled Very Personal Care for Exceptional Hair, the initiative reaffirms its commitment to meeting women’s diverse hair and scalp needs through the delivery of ultra-personalised solutions.
The company worked with renowned portrait photographer, Peter Lindbergh, to capture its renewed philosophy of personalisation. The push also reveals three new brand ambassadors, with of them caught in a stolen and personal moment depicting determination, joy or satisfaction.
Activists and supermodels, Toni Garrn and Cameron Russell (pictured), illustrate how hair is an intimate expression of one’s identity which reveals moods and emotions. Meanwhile, photographer, writer, and stylist, Margaret Zhang, is the final piece that pulls said creative puzzle together.
The promotional exercise is the starting point of the Kérastase reinvention, and supports the brand’s ‘very personal care’ mission. The effort is backed by multiple hyper-segmented product launches and advanced research expertise that address the micro-needs of diverse customers.
The rebrand also entails exclusive services such as the opening of Kérastase Institutes in major world capitals, destination travel retail boutiques in key airports, enhanced online services, a renewed commitment to the essential in-salon hair diagnosis, and responsible packaging redesign.