The Juventus partnership entails a campaign led by a TVC and consumer contest which both support the European championships.
The Juventus Football Club strategic partnership with international binary options trading platform, 24option, has been extended. The move is aimed at retaining said channel as the team’s exclusive global partner as well as the possession of its offline and marketing rights.
Both brands have also collaborated to create a television commercial slated to run during the European championships. Starring Marchisio, Bonucci, Padoin, and Asamoah, the spot emphasises talent, preparation, and execution—all of which are key to success in trading and football.
The extension follows a successful year for both organisations and cements the partnership between the world’s fastest growing binary options platform and the reigning Serie A champions. The tie-up entails a unique competition worth $10,000 which will run alongside the advertisement.