Collaboration Strengthens Hyundai Effort to Connect with Fans Through Sport and Culture
Hyundai and its new N lineup are taking on the freezing-cold temperatures of Saint Paul, Minnesota in the U.S. for the first of four Red Bull Crashed Ice races.
In this global competition, in association with the automotive company and its new N lineup, top athletes from around the globe will skate down a large ice track filled with drops, hairpin turns, and gaps at speeds of up to 80 km/h in hopes of being crowned the next World Champion.
“Similar to the athletes in Red Bull’s high-speed competition, the high-performance N models have proven themselves by taking on the most gruelling tracks around the world with speed and well-balanced performance. Hyundai is proud to support the world’s top skaters while exposing the massive audience to the Hyundai brand and the new N lineup,” said Paul Imhoff, Director, Marketing Communications, Hyundai Motor America.
At the Saint Paul event on 19-20 January, a custom wrapped Santa Fe Sport and the competition proven i30N race car will be on display, while brand video content will be shown on the jumbotron. In addition, the obstacle-filled ice track will include a Hyundai N section that will test the skater’s agility.
The automotive company and its new N lineup will also be present at the Red Bull Crashed Ice events in Marseille, France on 17 February and Edmonton, Canada on 10 March.
This association is a part of the company’s continued dedication to making an emotional connection through sport and culture and to communicate with fans and communities around the globe.