Mario Kart and Hot Wheels bring special combination to fan base complete with fun characters, authentic details and interesting racing challenges
Today Hot Wheels and Nintendo announced the global release of Hot Wheels Mario Kart die-cast vehicles and track sets. With its introduction, the beloved Nintendo characters and iconic karts from the hugely popular Mario Kart franchise have been transformed into authentic, high-performance die-cast toy vehicles.
The replica line features 1:64th scale die-cast Mario Kart vehicles that can race, stunt and crash on a variety of Hot Wheels Mario Kart track sets that bring the gameplay to life. The die-cast karts are also compatible with existing toy sets.
At launch, the Mario Kart Replica Die-cast assortment will include Mario, Yoshi, Luigi and Bowser with many additional characters coming soon such as Princess Peach, Koopa Troopa and Toad.
“Mario Kart and Hot Wheels are two of the most iconic brands in play, each with their own storied history and devoted fan base, so the combination of the two is something very special,” said Matt Brutocao, Senior Director of Global Brand Marketing, Hot Wheels.
“Our new Hot Wheels Mario Kart line creates an exciting Mario Kart play experience, complete with fun characters, authentic details and the type of out-of-this-world racing challenges that are synonymous with Hot Wheels.”
“Nintendo and Mattel have a shared goal of making people smile through different entertainment experiences,” said Tom Prata, Executive Vice President of Strategic Initiatives, Nintendo. “We are excited to bring Mario Kart characters and game-inspired tracks to life in a way that is fun for fans of all ages.”
The Mario Kart die-cast vehicles and track sets will be available globally in select markets and retailers starting in Summer 2019.
Conceived in 1968 by an innovator, a rocket scientist and a car designer, Hot Wheels 1:64 scale die-cast cars were designed to look awesome and perform. Five decades later, it is one of the top-selling toy brands in the world with more than 16.5 cars sold every second. The brand has evolved from a simple, yet beloved, toy car with orange track system into a global franchise powerhouse that offers fans of all ages multi-channel play experiences.