Fashion Partnership Reinforces its Trendy Statement for the Newly-Launched Honor 9 Lite
Honor, a smartphone e-brand under Huawei Group, announced its first collaboration with fashion designer brand, KOCHÉ at their after-show party during Paris Autumn/Winter Fashion Week.
The brand and KOCHÉ, brought together by their passion and similar brand gene to inspire the young generation, have collaborated to co-create a one-of-a-kind and all-round integration between technology and fashion.
Attended by over 700 guests and media friends from the worlds of technology and fashion, the party received overwhelming support.
What unites the brand and KOCHÉ is their youthful spirit. It is a smartphone e-brand and is a champion for consumers who feel young at heart, whilst KOCHÉ is a bold fashion label which encourages young people to be themselves.
“As an innovative and trend-setting brand loved by the young generation, the brand is committed to creating devices that suit a new generation’s love for fashion and individuality. We are very excited to collaborate with KOCHÉ and happy to receive overwhelming success for our first collaboration with the fashion industry.
“They complement the stunning design of the 9 Lite perfectly. I believe these aesthetic designs by KOCHÉ, the peerless performance and high affordability, will make the 9 Lite as one of the most iconic devices of 2018,” said Mr. George Zhao, President of Honor.
As part of the collaboration, the Founder and Creative Director of KOCHÉ, Christelle Kocher, gave a video interview about her passion for tech and how her 9 Lite helps her “be inspired at every moment”.
“We have entered an era where technology is shaping every aspect of life, and fashion is no exception. Technology encourages creativity and it has become instrumental to our design and creation process.
“KOCHÉ and Honor, as pioneers of our own fields, are remaking the worlds of technology and fashion for young people to achieve their dreams. With that in mind, we have designed six spectacular phone cases exclusively for the 9 Lite,” said Christelle Kocher, founder and Creative Director of KOCHÉ.
Huawei was a two-time winner of the World Branding Awards, in the Technology-Mobile Phones category.
