The fresh Heineken Light campaign will feature two commercials and four digital videos starring Hollywood icon, Neil Patrick Harris.
Heineken Light has unveiled the evolution of its Best Tasting Light campaign for 2016. Reprising his role as spokesperson is actor, Neil Patrick Harris, who uses his trademark wit to challenge authority in the new television and digital spots produced by Publicis Worldwide.
The fresh creative will feature a series of two commercials and four digital videos starring the Hollywood icon who finds himself in conspicuous situations with of a variety of authoritative figures. Despite their banter, the beer behemoth comes out on top.
Along with an updated packaging design which includes a new white and silver can set to feature in online spots premiering this summer, the launch will entail a mix of traditional and paid media, public relations, and experiential marketing. Additionally, sampling opportunities are to be carried out.
Leading the push in a spot titled Lawyer. In late 2015, the brand received a Gold medal in the ‘German-style Leichtbier’ category at the European Beer Star awards. Determined by a 115-member jury, the platform is considered the Champions League of the international brewery world.
The panel was comprised of master brewers, beer sommeliers, and recognised experts from 27 countries. A two-day blind taste test was conducted, where they evaluated nearly 2,000 beers from 45 countries. Only one was awarded gold, silver, and one bronze respectively across the 55 categories.
Winners were evaluated based on criteria that consumers also use to judge a beer such as optical impression, foam, aroma, taste, and brand-specific characteristics. Traditionally used in more full-bodied varieties, Heineken Light is one of the only lagers in its category uniquely brewed with cascade hops.
As one of the few light lagers to use cascade hops, our beer’s clean finish and low count of 99 calories per bottle, paired with Neil Patrick Harris’ unmatched humour, set us up for great success in the year to come,” said Ralph Rijks, Senior Vice President of Heineken.