Hanes Hosiery and Maidenform have signed on as sponsor of the four-city College Fashion Week 2016 runway series by Her Campus.
Hanes Hosiery and Maidenform have partnered with Her Campus, a global community for college women, to support the platform’s College Fashion Week 2016 celebrations. The sponsorship deal will see the brands supply runway models with fall styles to complete each look.
Visiting four key markets across the United States, shows are slated for Boston, New York, Chicago, and Los Angeles. The shapewear and hosiery retailers will showcase collections at interactive booths during each event and provide samples to college students in the named cities.
Products will include the Cool Comfort release by Hanes Hosiery, which has high purchase interest among college students. Meanwhile, Maidenform will also take centre stage with Sleek Smoothers, an entry designed to create a seamless silhouette under the perfect interview outfit.
“We are focused on inspiring college women to feel confident and look their best as they begin their careers, and we’re thrilled to partner with Her Campus to celebrate college women across the country,” said Tricia Bouras, VP and General Manager of Shapewear and Hosiery at HanesBrands.