To support its expansion plans for Latin America, Guess has opened its latest store in Mexico, which is located at the all-new Paseo Queretaro.
Guess has just opened its fiftieth store in Mexico, a move that supports its strategic expansion plans for Latin America. Located in the shopping development of Paseo Queretaro, the 34,000 square-foot retail space delivers a clean aesthetic featuring a contemporary layout backed by premium lighting and a bright atmosphere.
Both the design using contrasting materials and a display of modernistic styles bring to life the Guess brand heritage. Shop interiors will be choreographed by theme to enhance the shopper experience. In addition, choice collections of accessories will take centre-stage for optimum visibility from every single angle of the outlet.
In line with the rise of its global portfolio, the launch takes place on the back of the fashion house’s re-entry into this North American market in 2006 with Grupo Axo. Meanwhile, Guess is represented across more than 665 points of sale—with a presence in major department stores like Liverpool and Palacio de Hierro.
“We are a beloved brand in Mexico, so it is important we provide our local customers with the best possible shopping experience in the best locations. This is a key market for us, and we are investing deeply to further expand and establish our brand in the country,” said Victor Herrero, Chief Executive Officer of Guess.