Website Experience for Givenchy Fans First Among Many 2018 Launches
Following the September 2017 launch of its new omni-channel e-commerce platform, the Maison Givenchy is delighted to offer its website‘s experience to fans and followers in its five main European markets: the UK, Italy, Germany, Netherland and Spain.
Overseen by Artistic Director, Clare Waight Keller, and designed in collaboration with the London-based agency R/GA, the new website brings the storied fashion house closer to its customers than ever before. Its highly engaging environment, supported by a 360° strategy covering online media, emailing and social media, gives followers the immediacy they crave along with the freedom to curate their Givenchy experience as they see fit.
The website will be the exclusive European online destination for customers wishing to purchase pieces from Clare Waight Keller’s Spring-Summer 2018 debut collection: coinciding perfectly with product availability in-store, starting today.
Images of Keller’s first Givenchy collection will begin appearing online before the in-store drop. Photographs from the advertising campaign shot by Steven Meisel will blend seamlessly into a crisp, fluid layout that presents an immersive mix of news, in-depth features and real-time access to fashion shows.
The opportunity to explore the brand’s heritage dovetails with of-the-moment features such as online exclusives, first looks at pre-fall pieces, celebrities wearing Givenchy looks, the complete retail offer of women’s and men’s ready-to-wear and accessories. All products are presented in high resolution and from up to eight different angles per product.
In addition, the website grants customers from Givenchy’s five major European markets front-of-line access to monthly product drops and online-only capsules designed by Clare Waight Keller as well as “new now” priority access to key pieces before they hit retail floors worldwide.
In keeping with the brand’s omni-channel strategy, this platform’s lead shopping feature allows customers to check stock availability in the brand’s retail stores, choose in-store delivery for online purchases (click and collect) and book in-store appointments to try on clothes.
With this launch, the brand’s website celebrates the first in a wave of international roll-outs scheduled for 2018.