Collection by Gap Inspired by Parker’s Childhood Heirlooms Celebrating Love, Luck and Magic
Gap, an American clothing brand, launches the Gap | Sarah Jessica Parker collection, a limited-edition assortment of girls and boys apparel and accessories.
The collaboration was a natural fit as it reunites the brand and Parker, who starred in a series of ads in the early aughts.
Stemming from Parker’s family tradition of saying “rabbit, rabbit” on the first of every month for good luck, the collection celebrates love, luck and magic.
Inspired by Parker’s childhood heirlooms, the collection embraces prints and texture by playing with ginghams, stripes, florals and eyelet in classic silhouettes. Available in toddler and kids sizing, it captures all the nostalgia of passing along well-loved, storied pieces to family and friends, the exuberance of starting your own story in those same pieces, and the joy inherent in wishing luck upon children as they move forward in the world.
Parker also worked with the brand to help create two women’s dress styles that are available in the collection.
“Creating this collection with Gap has been such a treat as a mother, as one of eight children, and as a reconnection with the brand. I hope the pieces are cherished by the children who wear them, that items are passed down among generations, and that some great memories are created while wearing them,” said Parker.
Channeling Parker’s good luck tradition, there are embroidered rabbits found throughout the collection as well as special ‘property of:’ sewn-in tags to detail each wearer throughout the years which takes inspiration from her own family’s rituals.
“It has been a delight to collaborate with Sarah Jessica Parker on this special collection for kids that combines her nostalgic childhood memories with signature favourites. We are so thrilled to have Sarah Jessica back with the brand in this new collaboration capacity.
“Together we created a collection that we hope will be passed down from generation to generation, just as we envisioned,” said Wendi Goldman, Gap Executive Vice President and Chief Product Officer.