Foot Locker Runs Second Real Lives, Real Runners Push

Foot Locker ASICS

The annual Foot Locker campaign welcomes a return partnership with ASICS and features a filmmaking collaboration with MOFILM.

New York based specialty athletic retailer, Foot Locker, in partnership with sport performance giant, ASICS America, has unveiled its second annual Real Lives. Real Runners. campaign ahead of the 2016 TCS New York City Marathon scheduled for 6 November 2016.

Both brands will once again collaborate with MOFILM, inviting filmmakers to identify authentic runners and document their stories in a short film about how running impacts their lives. The winning spot will air during the nationally televised broadcast of said event on ESPN2.

Additionally, the winning filmmaker will receive a cash prize from MOFILM. To be considered, entries must entail a two-minute video and a 60-second version celebrating runners from all walks of life. The deadline for submissions is 6 September 2016. For details, click here.

Five finalists will be selected, and their 60-second spots will air digitally on YouTube page and be shared via the Foot Locker’s social channels. In October, fans will be able to vote on their favourite spots. The top three will attend an exclusive event in New York City to present to a judging panel.

“This year, we’re raising the bar and challenging filmmakers to get creative, inject a new wave of freshness into their projects, and develop their own interpretation of what Real Lives. Real Runners. truly means to them and the runners they document,” said Stacy Cunningham, VP of Marketing at Foot Locker.