The Football Association (FA) have appointed Kathryn Swarbrick as its new Commercial & Marketing Director. 

Swarbrick, who was previously at PepsiCo as the Vice President of Marketing in Western Europe and South Africa, will head up marketing strategy at the FA across the 29 England teams and will take a spot on the FA’s senior management team, reporting to CEO Mark Bullingham.

Bullingham commented: “I’m extremely proud of the work that our commercial and marketing team has done in recent years and our challenge is to now build on that to take it to an even higher level, engaging more consumers and fans directly, which Kathryn will help us to do.”

Swarbrick says: “I am looking forward to building on the momentum that the FA has created in this space in recent years and will hopefully bring a different perspective on ways to further develop the FA brands, delivering world-class content and experiences for fans.”

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