EA Names Cristiano Ronaldo FIFA 18 Global Ambassador

The reigning FIFA Men’s Best Player is appointed global ambassador for the first time in the history of the EA SPORTS FIFA franchise.

Electronic Arts has secured Cristiano Ronaldo of Real Madrid as the global cover star of EA SPORTS FIFA 18, which debuts worldwide 29 September 2017 on the PlayStation4, Xbox One, Nintendo Switch, PlayStation3, PC, and Xbox 360 systems.

The footballer’s data was recently recorded during a training session at a mobile studio in Madrid. Data capture of his acceleration, run cadence, skills, and shooting technique were documented to bring veracity to the player’s personality in FIFA 18.

The data also informed key gameplay elements like fluidity, player responsiveness, and explosiveness. Fans can learn how he fuelled FIFA 18 by tuning into EA PLAY on 10 June. Ronaldo is Portugal’s most-capped player, with 138 appearances for the national team.

“Cristiano has fuelled the biggest leap forward on the pitch that we have ever delivered. Working with him, we learned a lot about his unique play style. His passion, energy, and global fan base make him the perfect ambassador,” said Aaron McHardy, Senior Producer for EA SPORTS FIFA.