Technological Innovation Helped Domino’s Achieve More Than Half of Global Retail Sales
Domino’s Pizza, a global pizza company, will open its 15,000th store in the coming weeks and is commemorating the achievement this week in Lewisville, Texas in the US.
“This is a huge milestone for Domino’s, as we have been opening roughly three stores a day around the world for the past few years, and more than 4,000 stores across the globe in the past four years; and we could not be more thrilled to commemorate our 15,000th store in the world, right here in Texas,” said Patrick Doyle, Domino’s President and CEO.
The commemorative 15,000th store, located at 219 E. Church St, will host a ribbon-cutting ceremony with Doyle; President of Domino’s International, Richard Allison; and Lewisville store franchise owner, Robert Gavitt on Wednesday, 7 March at 1pm. Gavitt will also present a $15,000/£10,863 donation to the Children’s Advocacy Centre for Denton County, in honour of the 15,000th store.
“Having the Lewisville community be a part of this milestone store means a great deal to me, as does being able to give back. The company and I are honoured to support a great local organisation that helps children who have been abused, as well as their families,” said Gavitt.
Gavitt owns 21 stores throughout the Greater Dallas and Austin areas. He began working for the company as a delivery driver in 1982 and worked his way up to become a franchisee in 2002. He is not alone—more than 90% of the company’s US franchise owners began their career as part-time employees.
In 2017, the company had global retail sales of over US $12.2 billion/£8.8 billion, with more than US $5.9 billion/£4.27 billion in the US and more than US $6.3 billion/£4.5 billion internationally. It operates in more than 85 markets around the world.
Emphasis on technology innovation has helped the company achieve more than half of all global retail sales in 2017 from digital channels, primarily online ordering and mobile applications. In the US, the company generates over 60% of sales via digital channels and has produced several innovative ordering platforms, including Google Home, Facebook Messenger, Apple Watch, Amazon Echo, Twitter, and text message using a pizza emoji.