Dentsu Aegis Taps Sports and Entertainment in Canada

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Dentsu Aegis has acquired Canadian consultancy, S&E, a leading sponsorship group specialised in sports and entertainment.

Dentsu Aegis has acquired Canadian sponsorship consultancy, S&E Sponsorship Group. The firm will be fully integrated into MKTG, the former’s global lifestyle marketing agency, firmly positioning the group as a leader in sports and entertainment sponsorship and activation.

As the sponsorship market in the areas mentioned sees further growth and evolution in Canada, the takeover is of strategic relevance for the network as it continues to delivering superior value propositions to clients in the market. The financial terms of the transaction were not disclosed.

Headquartered in Toronto, S&E provides a suite of insight-driven solutions, from strategic consulting to activation. With a strong team of over 30 experts, the agency serves a variety of key brands such as Scotiabank, Canadian Tire, Boston Pizza, Sport Chek, and Molson Coors, among others.

The agency will further extend the Dentsu Aegis global footprint. Since joining the network in August 2014, MKTG has grown from a US-based agency with clients like Diageo, Google, and Apple/Beats by Dre, to an international network present in 20 countries with over 1,400 specialists.

S&E President, Brian Cooper will report to Annette Warring, and continue to lead his team as CEO of MKTG Canada, together with business partners, Matthew Logue, COO and Cori Woolley, SVP. He is regarded as a leading sponsorship expert with more than 30 years of experience.

“Sports and entertainment sponsorship and brand activation are some of the most influential experiences we can offer to our clients’ consumers. We will now do so with best-in-class solutions from the leading player in Canada,” said Annette Warring, CEO of Dentsu Aegis Network Canada.