David Yurman is doing nature for the holidays through its ‘enchanted windows’ theme. The campaign supports Polar Bears International.
Jewellery retailer, David Yurman has unveiled a campaign centred around its enchanted holiday windows. Capturing the light of the season’s natural elements through the eyes of an artist, it is reflective of the brand’s ‘inspired by nature’ code and underscores the strength of its sculptural designs.
The retail boutique and visual displays seek to transport viewers to an arctic wonderland. As part of the company’s commitment to preserving nature, the overall exercise has the objective to raise awareness around the work of non-profit, Polar Bears International, involed in conservation.
In addition to making a contribution to the organisation, David Yurman will donate 10 percent from the sale of items from its Silver Ice collection—up to $25,000. With a whimsical theme of ice and light, the line offers a selection of bespoke sterling silver designs featuring handset diamonds.
“Encountering ice in nature is a magical experience. The transformation of water into solid form creates exquisite patterns and captivating translucence. Whether a frozen stream or icicles covering a tree, ice encases a true world of beauty—crystallising a moment of enchantment,” said CEO, Yurman.
