Focused on Europe market expansion, CoStar grows its commercial real estate content network with the acquisition of Realla in the UK.
Commercial real estate content provider, CoStar, has moved to acquire Realla, the largest property-focused portal in the United Kingdom. The former is specialised in the delivery of information, analytics, and digital CRE marketplaces, whose services attract 40 million unique visitors monthly.
The brand has an expansive following across its North American and European websites. The CoStar network includes the property sites of LoopNet and Apartments—both of which are market leaders in their segments. Realla was chosen for its strong brand recognition, traffic, and data expertise.
A strategic move, the takeover supports a single point of data entry. It allows clients to expose their listings to the biggest audience of CRE professionals, making them visible to nearly a million tenants and investors. As a one-stop solution, Realla will also increase efficiency for agents and landlords.
“Realla is the UK’s most comprehensive commercial property digital marketplace. Combined with our information solution, it is expected to offer the best tools for marketing properties, valuations, and facilitating transactions,” said Andrew C. Florance, Founder and CEO of CoStar.