Colangelo Elevates Alyson Tardif to Firm President

The DAS Group of Companies has promoted Alyson Tardif to the leadership position of President at marketing agency, Colangelo.

The DAS Group of Companies, a division of Omnicom, has named Alyson Tardif (pictured) the President of Colangelo, a marketing agency focused on brand attachment. She brings to the role through-the-line marketing experience across varying categories and distribution channels.

Tardif joined the company in 2012. Having served on the firm’s leadership team for about four years, she has been instrumental in leading the agency’s most successful portfolio of clients. The elevation will see her drive growth into a new area of marketing and branding.

Before Colangelo, she served as the SVP of Marketing at Triad Retail Media in Tampa. Prior to taking on the Florida-based commission, she spent 11 years at Alcone Marketing, where she held increasingly senior roles and worked her way up to Senior Vice President.

“Alyson has been a key pillar of Colangelo’s senior leadership. She brings a contagious energy and passion to her work with clients and talent. I look forward to what the team will accomplish under her leadership,” said Dale Adams, Chairman and CEO of DAS Group of Companies.