Coca-Cola’s New UK Marketing Chief

Kris Robbens has been promoted to UK marketing chief after holding multiple positions in the brand for the last 15 years.

Prior to his promotion, Kris Robbens held a variety or marketing and brand roles, and he was most recently the western Europe brand director. This included working on creating the “one brand” strategy and promoting the zero-sugar variant.

Robbens has replaced Paul Grace, who held the UK marketing director position since December 2018. While Grace will be taking on a new commercial and marketing role.

Robbens career started at Unilever in Belgium, where he was a brand manager for Dove. In 2005 he moved to Coca-Cola, initially as brand manager for the company before taking on a wider European role in 2010. He became brand director of Coca-Cola in western Europe in 2016.

Robbens has spent 15 years with Coca-Cola, he was also responsible for marketing campaigns including ‘Share a Coke’  and all of Coca-Cola’s UEFA European Championship activity in 2016.

Robbens will be expected to spearhead new product launches in UK and be in tune with ever-changing consumer habits. As Coca-Cola has launched multiple products over the last year, including the water brand Aquarius in the UK and introducing its first range of mixers and first Coke-branded energy drink.