Clarks Refines Old Classic with Nature IV Invention

clarks nature collection

Global shoemaker, Clarks, has breathed new life into its Nature portfolio with the release of the latest addition to said collection.

Clarks has moved to refine a 1982 classic with the redesign of its Nature collection. The fourth entry to grace the portfolio, the Nature IV variant from 2017 offers a modern take on the brand‘s expertise in that science and technology combine to elevate wearability.

Evolved for today’s consumer, the product is a culmination of pioneering materials paired with heightened creativity to deliver an advanced foot-bed structure. The epitome of self-expression and individuality, the make is designed to challenge convention and feel different

One of the most successful profiles in the marque’s history to have been produced, the fresh Clarks addition, while enhanced to deliver added comfort and style, retains its walking-on-air characteristic. Like the original from over 30 years ago, the principles of Nature IV remain.

Said qualities include foot-first mastery, inside-out form, high impact comfort, and optimal function carved from minimalistic concepts. Nature IV has begun its global release through an integrated brand campaign rolled out in at least six major cities across the world.

Key markets include London, Tokyo, Berlin, Amsterdam, Dubai, and Shanghai. The product debuts in the United States as an exclusive release at premium retailers such as KITH in New York, Blends in California, and Ubiq in Pennsylvania. The shoes go nationwide on 27 February.