Premium vodka brand, Cîroc, unveils latest luxury addition to a global collection of flavours, with the release of its French Vanilla offering.
Cîroc has welcomed the arrival of its latest luxury addition, French Vanilla, to the brand’s global collection of flavours. The new variant pairs a creamy quality with the smooth texture of the premium vodka, creating a truly ideal foundation for a celebratory cocktail occasion.
Tapping into the ever-growing popularity of the Porn Star Martini, the fresh concoction is being introduced with a Cîroc-Star Martini serve, and will be rolling out in the on-and-off trade across global markets that include the United States and United Kingdom from October 2017.
The debut of the French Vanilla offering is the newest development to result from the alcohol beverage giant’s #OnArrival campaign, a creative initiative designed to position the marque at the heart of commemorative arrival moments within both fashion and popular culture.
“We are always seeking to bring fun and luxurious experiences to our consumers. French Vanilla is going to do just that; its intensely indulgent and versatile flavour profile lends itself incredibly well to the hottest trending cocktails,” said Natalie Wills, Global Brand Director of Cîroc.