Bud Light is bringing back its Dive Bar Tour, which kicks off in Vegas with Lady Gaga and travels to Los Angeles and New Orleans.
Bud Light is bringing back its popular #DiveBarTour for the summer. Featuring three shows and starring an eclectic talent line-up, the new installment kicks off on 13 July with Lady Gaga, and will finish with two new surprise artistes joining in to headline the two additional stops.
In addition to a top-notch cast, all three shows will stream live on the beer giant’s Facebook channel. In 2016, it helped launch Lady Gaga’s album, Joanne, via the Bud Light x Lady Gaga Dive Bar Tour. The brand took her back to her roots in New York, Nashville, and Los Angeles.
The tour resulted in one of the most successful campaigns from 2016. Meanwhile, the brand will also be rolling out several programmes to drive consumers to the show as well as build excitement for the tour throughout the summer across both its digital and social media platforms.
“To us, dive bars are where friendships are forged over beers and music. We are thrilled to be teaming up with our friend Lady Gaga once again and are excited to bring two new musician friends on the tour with us this summer,” said Andy Goeler, Vice President of Bud Light.
The tour opens in Las Vegas; it travels to LA on 26 July and New Orleans on 30 August.
