For the launch, Hershey’s fans can join the #ShareYourBROOKSIDE conversation for a chance to be featured on the Brookside website.
Amplifying focus towards its snacking profile, Hershey’s has introduced a new flavour to its Brookside Fruit & Nut Bar line. In response to growing consumer demand, the company is expanding said portfolio to include the Brookside Yogurt Flavoured Fruit & Nut Bars.
The above variant is made from real fruit, natural essences, and seeds, while accented with a yogurt cream. Combining ingredients and accompaniments for intrigue, the bar caters to a palate recognising distinction.
In addition to wholesome additions like almonds, the product is a gluten-free, non-GMO offering which contains no artificial flavours. The latest release comes in three varieties: Cranberry Blueberry with Citrus, Vanilla Fig, and Mango Pineapple.
In conjunction with the launch, Hershey’s is inviting consumers to #ShareYourBROOKSIDE on a collaborative, oversized chalkboard. Throughout the summer, consumers can also join the conversation using said hashtag for a chance to be featured in a special section on the Brookside website.
“Both the Dark Chocolate and Yogurt Flavoured Fruit & Nut Bars are the perfect fit for all your snacking needs so you can indulge your taste buds while still feeling good about the ingredients,” said Puja Talati, Brand Manager, Snacks for The Hershey Company.