Bath & Body Works has launched its What Christmas Smells Like push to introduce its Christmas body care offerings and winter fragrances.
American speciality retailer, Bath & Body Works, has expanded its body care and home fragrance collections in preparation of the Christmas shopping season. With a campaign, it has added more than seventy-five scents to its festive offerings. Over forty are freshly-minted, while all options are available at stores nationwide as well as online.
Having just rolled out across the United States, key highlights from the new seasonal collection encompass the lifestyle marque’s Peppermint, Gingerbread, Balsam, and Fresh Sparkling Snow variants. A few returning favourites include its Vanilla Bean Noel, Winter Candy Apple, and Frosted Coconut Snowball ranges.
As part of the overall push, a fresh line called In the Stars has just premiered. The blend entails a mix of starflower, white agarwood, and sandalwood. The nature-themed profile aims to turn the new release into an ideal gift idea in line with the upcoming celebrations.
To promote its Yuletide-inspired collections, Bath & Body Works has developed a video spotlighting an expansive product spread. From personal care items such as moisturising creams, body washes, hand soaps, and colognes to scented candles and more, the brand is offering consumers a whiff of its holiday essence.